Bishkek, Nov. 11, 2026 /Kabar/. The 7th World Media Summit took place in the Chinese capital on November 7, bringing together heads of leading news agencies, media outlets, and international organizations from across the globe. Mederbek Shermetaliev, Director of the Kyrgyz National Kabar News Agency also participated in the international forum.
The summit was held under the theme "The Mission of Media and Joint Action in the Era of Intelligent Transformation." It was organized by Xinhua News Agency and the Beijing Municipal Government.
The event brought together approximately 500 representatives from nearly 330 media outlets, think tanks, government bodies, and international organizations, hailing from 112 countries and regions worldwide.
The central theme of the summit was the future of the global media industry in the age of artificial intelligence. Participants discussed the digital transformation of journalism, the integration of new technologies into the production and dissemination of information, countering disinformation, and strengthening international cooperation.
Speaking at the forum, Fu Hua, President of Xinhua News Agency, emphasized that while the rapid development of artificial intelligence opens up new prospects for the media, it also necessitates a heightened focus on the accuracy of information and the preservation of audience trust.
"Xinhua is prepared to strengthen dialogue with all parties to promote the development of the industry and foster exchange and cooperation," Fu Hua said.
Andrey Kondrashov, Director General of TASS News Agency of Russia, also addressed issues concerning the use of artificial intelligence and the fight against disinformation.
According to him, modern technologies have the potential to significantly enhance the efficiency of newsrooms, while simultaneously creating new challenges related to the spread of fake news and information manipulation.
"Artificial intelligence is, without a doubt, an excellent tool. We should certainly utilize it to eliminate routine tasks from the journalistic profession," Kondrashov noted in an interview with Xinhua on the sidelines of the summit.
The head of TASS further emphasized the need to improve information verification mechanisms and strengthen international collaboration in combating disinformation. He also highlighted the importance of such international gatherings for sharing expertise and developing common approaches to addressing professional challenges.
During the summit, representatives from the Associated Press, Reuters, Agence France-Presse, and CNN also discussed the future of journalism in the context of the rapid integration of artificial intelligence.
Participants stressed that the adoption of modern technologies must be accompanied by an increase in the professional responsibility of journalists, the refinement of fact-checking mechanisms, and the maintenance of editorial control over published content.
For Kabar News Agency participating in such international forums is particularly significant, offering opportunities to exchange expertise, explore modern media technologies, and expand cooperation with leading global news agencies.
Mederbek Shermetaliev, Director of Kabar, said that the rapid advancement of digital technologies creates new possibilities for national media outlets, while simultaneously necessitating the preservation of core journalistic principles.
"The global media industry is currently undergoing profound technological shifts. Artificial intelligence presents new opportunities for news agencies by accelerating data processing, enhancing the speed of reporting, and broadening audience reach. Nevertheless, the fundamental tenets of journalism—accuracy, objectivity, and the trust of the audience—must always remain paramount. For the Kyrgyz National Kabar News Agency participation in the World Media Summit serves as an opportunity to exchange experience with prominent international agencies, examine new operational approaches, and strengthen professional collaboration," said Mederbek Shermetaliev.
A key outcome of the forum was the adoption of the "Beijing Consensus of the 7th World Media Summit." The document calls for the international media community to join forces in promoting the responsible and accessible use of artificial intelligence.
Furthermore, a Global Initiative for the joint development of standards for the use of artificial intelligence in the media was unveiled at the summit. It aims to ensure the reliability of information, protect data, uphold journalistic ethics, and maintain public trust in the media.
The initiative envisions the development of international standards for the use of artificial intelligence in the media sector over the next two years, as well as the creation of a global database on the practical application of these new technologies.
Participants emphasized that, despite the rapid advancement of artificial intelligence, the human element must remain central to journalism, while professional responsibility, accuracy, and the reliability of information must continue to be the foundation of media operations.
The World Media Summit has been held since 2009 and serves as one of the largest international platforms for dialogue among the world’s leading media outlets, the exchange of experience, and the strengthening of partnerships.
