A conference on artificial intelligence in the media, organized in Tashkent by the Moscow House of Compatriots, brought together Russian-speaking journalists and bloggers, as well as representatives of organizations of Russian compatriots from various countries, including Abkhazia, Azerbaijan, Armenia, Bulgaria, the United Kingdom, Germany, Georgia, Kazakhstan, Kyrgyzstan, China, Serbia, Slovakia, Tajikistan, Thailand, Tunisia, Türkiye, and Uzbekistan, UzA reports.
The event also involved staff from the Embassy of the Russian Federation in Uzbekistan, the Russian House in Tashkent, and the Russian Cultural Center. Participants had the opportunity to attend masterclasses, discuss modern trends in the media sphere, and exchange professional experience.
As part of the program, a masterclass titled “Charisma as the main tool of a speaker: working with the audience and emotional engagement” was conducted by Ivan Zabelin, an actor of the Russian Academic Youth Theatre and the Sovremennik Theatre, a speech instructor at GITIS, a dubbing actor, announcer, and public speaking coach.
“As a professional actor, I understand the concerns that artificial intelligence may one day replace humans. New technologies and videos being created today can indeed cause anxiety. But charisma is a quality that allows a person to remain unique and in demand. Everyone has it, and it can be developed to make one’s performance engaging and convincing. Charisma consists of three aspects: strength, warmth, and confidence. By developing these qualities, we achieve significant professional growth”, Ivan Zabelin noted.
The expert also emphasized that the media has always been a tool for conveying information. However, we often think too much about how we will be perceived, and this prevents us from being authentic in the moment.
“Life becomes incomplete if we constantly worry about whether people will like us. We must be confident in the topic of our presentation and strive to convey it to the audience. The moment our attention shifts to how others evaluate us, we lose presence and influence”, he explained.
“The ‘Artificial Intelligence in the Media’ conference is a unique platform for exchanging experience among Russian-speaking journalists from different countries”, noted Sergey Mutin, correspondent of the newspaper Tashkentskaya Pravda. “Discussing modern trends in the media sphere and holding masterclasses, especially on charisma and emotional audience engagement, will enable participants not only to improve their professional skills but also to find new approaches to their work amid the rapid development of digital technologies”.