Bishkek, June 2, 2025 /Kabar/. Kyrgyz entrepreneurs presented their brands at one of the world's largest franchise exhibitions - International Franchise Expo (IFE) 2025, which was held at the Javits Center in New York.
According to Kyrgyz Export, the Kyrgyz delegation included representatives of the country's leading companies:
the educational network "Akademiya Rosta",
the national fast food chain "Beshmanty",
the restaurant brand "Ozhak Kebab",
the franchise network of sushi restaurants "Yaposhkin Rolls".
The IFE 2025 exhibition brought together more than 1,000 international brands, investors and experts in the field of franchising. The Kyrgyz delegation presented national business projects, held dozens of negotiations with potential partners from the United States and other countries, and also took part in seminars and sessions on global scaling, legal support and adaptation of brands to foreign markets.
The areas of fast food, retail, education and e-commerce were of particular interest. Preliminary agreements on cooperation with American companies were reached within the framework of the exhibition.
The first results are already this year:
- the first foreign branch of the "Academy of Growth" is planned to open in Philadelphia;
- the "Yaposhkin Rolls" franchise is launched in Chicago.
The entry of Kyrgyz companies into the US market is an important step towards the internationalization of domestic business and strengthening economic diplomacy. Participation in IFE 2025 demonstrated the potential and competitiveness of Kyrgyz brands in the global arena.